About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

You role as a Performance Marketing Manager — Growth

We are looking for a commercially minded Performance Marketing Manager to own and accelerate customer acquisition growth for Shine.

This is not a traditional channel management role.

Our media execution is largely supported by external agencies. The role of the Performance Marketing Manager is to own the growth system around those channels: identifying where growth is constrained, developing hypotheses, bringing together the right levers and driving cross-functional execution to improve commercial outcomes.

You will have deep expertise in performance marketing and be capable of challenging agencies across Search, Meta, TikTok and other acquisition channels. But your responsibility extends beyond media buying.

You will work across channels, creative, messaging, offers, landing pages and define together with stakeholders a roadmap beyond paid marketing in user journey, CRO, attribution and measurement to improve the quality and commercial value of the customers we acquire.

Success is therefore not defined simply by leads, sign-ups or channel CPA. It is defined by whether acquisition ultimately contributes to profitable growth.

This is a senior individual-contributor role: high ownership, highly analytical and hands-on, but without direct people-management responsibility.

📍 Job located in Berlin.

What you will own

1. Growth strategy & commercial performance

• Own the acquisition growth roadmap, translating business targets into clear growth priorities, hypotheses and experiments.

• Understand the complete customer journey from demand → acquisition → sign-up → activation → subscription → revenue, rather than optimising individual channels in isolation.

• Identify the biggest constraints to growth and determine which levers should be prioritised.

• Balance customer volume, customer quality and acquisition efficiency.

• Connect marketing KPIs to downstream commercial outcomes and continuously challenge whether acquisition activity is genuinely moving the business forward.

• Participate actively in the commercial trading rhythm, bringing clear performance context, diagnosis and actions.

2. Performance marketing & agency leadership

• Bring deep hands-on expertise across performance channels, particularly Google/Search and Meta, with experience across channels such as TikTok, YouTube and other emerging platforms.

• Own performance strategy, budget allocation, channel mix, targets and measurement.

• Lead and challenge external agencies rather than simply managing their output.

• Hold agencies accountable for commercial outcomes, experimentation velocity and quality of thinking.

• Be technically strong enough to interrogate campaign structure, targeting, bidding, tracking and optimisation—and get hands-on when required.

• Continually assess whether the channel mix and acquisition playbook remain fit for purpose.

3. Creative, messaging & proposition

• Treat creative and messaging as fundamental growth levers rather than simply inputs into media buying.

• Develop structured hypotheses around customer problems, audiences, propositions, messaging, hooks and creative concepts.

• Build a high-velocity testing roadmap across channels.

• Work closely with Brand, Product Marketing and creative partners to translate customer insight into performance creative.

• Understand why creative wins and systematically turn those learnings into the next generation of tests.

4. Offers & experimentation

• Own a structured growth experimentation roadmap beyond media optimisation.

• Develop and test offers, propositions, incentives and other conversion levers.

• Build hypotheses from customer behaviour and funnel performance rather than relying solely on channel data.

• Establish clear test design, success criteria and learning loops.

• Scale successful experiments and rapidly stop activity that does not create sufficient commercial value.

5. Landing pages, CRO & customer journey

• Own acquisition performance beyond the ad click.

• Identify friction and conversion opportunities across landing pages, sign-up and onboarding journeys.

• Work cross-functionally with Product, UX, CRM and other teams to improve conversion.

• Ensure strong message → ad → landing page → product journey continuity.

• Build and prioritise a CRO roadmap based on commercial impact.

• Diagnose where customers are dropping out of the journey and mobilise the relevant teams to address it.

6. Measurement, attribution & customer quality

• Own the measurement framework required to understand true acquisition performance.

• Connect platform data with first-party and downstream commercial data.

• Develop a clear view of attribution across channels and customer touchpoints.

• Ensure optimisation increasingly uses meaningful downstream events rather than relying on upper-funnel proxies.

• Understand acquisition quality by channel, campaign, audience, creative and cohort.

• Use CAC, conversion, activation, subscriber conversion, payback and customer-value metrics to inform investment decisions.

• Partner with Data/Analytics to continually improve tracking, event architecture and reporting.

7. Cross-functional growth leadership

This role does not directly manage a team, but it does need to lead growth across teams.

You will work closely with:

Brand / Creative — messaging, propositions and creative development

Product Marketing — customer insight, positioning and propositions

Product / UX — onboarding, customer journey and conversion

CRM — activation and lifecycle opportunities

Data / Analytics — attribution, tracking and commercial measurement

External agencies — channel execution and optimisation

Your job is to ensure these different growth levers work together against a shared commercial outcome, rather than becoming independent functional roadmaps.

What success looks like

Success in this role means:

• Acquisition investment increasingly translates into commercial growth, not simply more leads or sign-ups.

• Customer quality and downstream conversion improve alongside acquisition volume.

• Performance Marketing develops from predominantly channel optimisation into a full-funnel growth capability.

• Search, Meta, TikTok and other channels operate as part of one coherent acquisition strategy.

• Creative, messaging, offers and CRO become systematic acquisition levers.

• Agencies receive stronger strategic direction and commercial accountability.

• Attribution and first-party measurement enable better investment decisions.

• Growth experiments move faster and generate repeatable learning.

• Cross-functional teams become increasingly aligned around the biggest commercial growth opportunities.

What You will Bring

We are looking for a T-shaped growth practitioner: someone with genuine depth in performance marketing but breadth across the wider growth system.

Essential

• Strong track record in growth / performance marketing within a digital, PLG, SaaS or fintech business.

• Deep hands-on expertise in Google/Search and Meta.

• Experience managing meaningful performance-marketing budgets and external agencies.

• Evidence of improving commercial outcomes, not simply platform metrics.

• Strong understanding of full-funnel growth and how acquisition connects to activation, conversion and revenue.

• Experience working with creative testing, messaging and proposition development.

• Strong understanding of landing-page optimisation and CRO.

• Experience developing and testing offers.

• Strong analytical capability and comfortable diagnosing funnel performance.

• Understanding of attribution, first-party data, event tracking and measurement.

• Experience designing and running structured growth experiments.

• Commercial understanding of CAC, conversion, payback and customer economics.

• Able to influence Product, Brand, CRM, Analytics and other teams without direct management authority.

• Comfortable challenging agencies and senior stakeholders with evidence.

• High ownership and capable of operating independently.

• Execution focused: able to move from diagnosis → hypothesis → experiment → learning → scale.

Strongly preferred

• B2B SaaS / fintech experience.

• Experience in a product-led growth (PLG) environment.

• Experience optimising towards downstream customer quality rather than lead volume alone.

• Experience building or improving first-party measurement and attribution infrastructure.

• Experience across emerging acquisition channels such as TikTok and YouTube.

• Experience operating within a cross-functional weekly commercial / growth trading cadence

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role.

4️⃣ A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine.